Public awareness is vital. If no one knows your airline exists, no one will take the opportunity to book tickets with your airline.
Founding your airline will provide you with an initial Public awareness boost as local media will undoubtedly cover this event for free. However, to increase and manifest public awareness of your airline a continuous public relations management is imperative. Invest in Advertising, Travel Exhibitions and Sponsoring to counteract public awareness' daily drop of approximately 1%.
Your airline's current awareness status can be monitored on the awareness map.